I'm Alexis P. Cruz — Founder & Creative Director of the eponymous collective known as BY A.P.C.®. After years of studying the embellishment industry, I debuted my Premium Embroidery Service in 2017 then launched my Downtown Phoenix studio in 2019.

Rebranded as STUDIO DVSN. in 2022, I am proud to be one of Phoenix’s women-led creative studios. We prioritize women-to-women & local partnerships in our creative teams, production settings & vendor choices.

With the launch of my creative agency MUSE DVSN. in 2023, I’ve highlighted my clientele and peers through community directories, collaborative projects, and coordination.

Our portfolio since has included commissions & features for the NBA, WNBA, Phoenix Art Museum, Local Artists, Pop Stars and more.