Hi, I'm Alexis P. Cruz — Founder & Creative Director of the eponymous collective known as BY A.P.C.®. After years of networking in the Embellishment Industry and debuting my Premium Embroidery Service in 2017, I launched my Phoenix based studio in 2019. With streetwear & small business being the driving focus, my collaborative approach is what’s most appreciated by clientele.

As we enter 2024 my focus is on brand development & community more than ever. With the rebrand of BY A.P.C. Merchandising, now known as STUDIO DVSN., I intend to empower through community directories, private workshops and collaborative pop up events.